As awareness about preventive healthcare and balanced nutrition continues to grow, the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) has expanded its range of affordable nutraceutical products to make quality nutritional supplements accessible to people across India.
Available through Jan Aushadhi Kendras, the expanded portfolio includes protein supplements, immunity boosters, women’s nutrition products, and specialized formulations for individuals with specific health conditions.
Nutraceuticals are food-based products that offer health and nutritional benefits beyond basic dietary requirements.
They commonly include:
- Protein supplements
- Vitamins and minerals
- Herbal formulations
- Probiotics
- Specialized nutrition products
These products are designed to support overall health, wellness, and preventive healthcare.
The Jan Aushadhi nutraceutical basket caters to diverse nutritional needs across different age groups.
The portfolio includes:
- 🥛 Protein supplements
- 🛡️ Immunity-boosting products
- 🌾 Malt-based nutritional foods
- 👩 Women’s nutrition products
- 🩺 Diabetes-specific nutritional supplements
- 🩻 Kidney care formulations
According to the government, all products are manufactured under prescribed quality standards and offered at affordable prices through Jan Aushadhi Kendras.
For people looking for convenient nutrition options, PMBJP offers:
Jan Aushadhi Protein Bar
Designed to provide:
- Protein
- Energy
- Daily nutritional support
Jan Aushadhi Immunity Bar
Developed to support:
- Immune health
- Convenient on-the-go nutrition
These products are suitable for:
- Students
- Working professionals
- Fitness enthusiasts
- Children
The portfolio also includes:
- 100% Whey Protein Powder
- Jan Aushadhi Protein Powder
Available in:
- Vanilla flavour
- Kesar Pista flavour
These products are intended to support:
- Daily protein intake
- Muscle recovery
- General nutrition
Recognizing the nutritional needs of women, PMBJP offers Jan Aushadhi Women Protein Boost.
Available in:
- Chocolate flavour
- Vanilla flavour
The formulation is designed to support:
- Protein intake
- Energy levels
- Bone health
- Muscle health
A 250-gram pack is priced at approximately ₹204.66, making it an affordable option compared with many branded alternatives.
The expanded nutraceutical basket also includes products developed for people with specific health requirements.
Diabetes Care Protein Powder
Formulated to supplement the nutritional needs of individuals living with diabetes.
Renal Care Protein Powder
Available in:
- Low-protein variant
- High-protein variant
These products are intended for individuals with kidney-related conditions and should be consumed under medical guidance.
For everyday household nutrition, the Jan Aushadhi Poshan range includes malt-based nutritional foods fortified with essential vitamins and minerals.
Available options include:
| Product | Price |
|---|---|
| Malt Based Food (500 g) | ₹160.17 |
| Malt Based Food with Cocoa (500 g) | ₹164.62 |
| Malt Based Food with Cocoa Sachet (30 g) | ₹8.90 |
Multiple pack sizes are available to suit different household requirements and budgets.
While PMBJP is widely known for providing affordable generic medicines, the expansion into nutraceuticals reflects a broader emphasis on preventive healthcare.
The initiative aims to:
- Improve nutritional access.
- Promote healthier lifestyles.
- Reduce dependence on expensive branded supplements.
- Support long-term wellness.
The products are intended to benefit:
- Students
- Working professionals
- Women
- Senior citizens
- Individuals managing chronic health conditions
Nutrition plays a key role in maintaining good health and preventing lifestyle-related diseases. By offering affordable, quality-assured nutritional supplements through its nationwide network of Jan Aushadhi Kendras, PMBJP is helping make preventive healthcare more accessible while reducing the financial burden on households.
